RESERVE Atlas Bleu and Angel White Rewrite What Legacy Looks Like

JBW's new Atlas Bleu doesn't follow the rules of Swiss watchmaking. Covered in 514 hand-set crystals and wrapped in deep blue, it's designed to stand out, not blend in. The Dallas-based brand partnered with Texas musician Angel White, whose own journey of rediscovering his roots and claiming space in country music mirrors the watch's bold approach. The RESERVE Atlas Bleu proves that luxury doesn't need centuries of history, it just needs confidence.