Reimagining Time, Boldly

JBW was created on the pillars of statement-making design, shine, and the power of storytelling. We reimagine time through innovative design, premium materials, hand-set diamonds, and crystalized gems—pushing boundaries where design meets art, and function becomes self-expression. Our timepieces are bold proclamations of individuality, made to ignite a spirit within our community to celebrate their distinctive style.

Founded in 2008 by siblings Amir and Shabeena Meghani, JBW continues a 70-year legacy of watch expertise—rooted in the Meghani family’s global journey from watch traders to watchmakers. As an independent, family-owned brand, we’re driven by the pursuit of the new: new shine, new standards, and new ways to stand out.

When it comes to reimagining time, every detail matters. Our timepieces are born from a deep respect for craftsmanship and a relentless pursuit of materials that stand the test of time. This is the JBW Standard—where shine is never an afterthought, and every component tells a story.

Each of our high-value, lab-grown diamonds is hand-selected for brilliance, clarity, and integrity. Sourced using cutting-edge technology, our 1.0MM–2.5MM diamonds are VS1 quality with DEF color grading—certified and verified by IGI. Every stone is precision-set by our diamond experts to ensure longevity and shine.

Our watches are built using 316L stainless steel—a marine-grade metal known for strength and corrosion resistance. Gold and rose gold timepieces are plated with 18K gold PVD, creating a coating that’s 10x thicker and more durable than standard plating. This ensures long-lasting brilliance that resists everyday wear.

We source Swiss and Japanese movements from the most trusted vendors in the luxury watch industry. Each movement is chosen with precision, balancing aesthetic intention with optimal functionality—whether multi-functional or minimalist.

Since our inception, we’ve prioritized clarity and shine. Beginning in 2024, all new collections are adorned with European-cut premium crystals, prong-set for maximum hold. Designed to emulate the cut and brilliance of real diamonds, these crystals amplify the shine JBW is known for.

JBW isn’t just redefining watch design—we’re challenging the very idea of what a timepiece can be. Our portfolio spans from elevated classics to avant-garde expressions of bold style, merging innovation and intention in every piece. We craft timepieces that blur the line between jewelry and function—products that are greater than the sum of their hand-selected parts.

We don’t just build watches. We build statements.