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Timeline

The RESERVE Origin Story

01IDEA

To create a product within JBW that was extraordinary and ultra-limited edition, with the most unique and innovative features ever imagined by our design team.

02ECHELON

For this RESERVE release, we turned to the iconic Echelon silhouette featuring a tonneau-shaped case and multi-link bracelet. JBW introduced the Echelon in 2019 and it quickly became a brand favorite, representing the next level of modern luxury timepieces.

03IRIDESCENCE

Breaking boundaries in color exploration was the foundation of our first RESERVE product, and the RESERVE Echelon pushes that idea in a new direction. Using a state of the art PVD plating process which gives each piece a unique hue, we discovered a transformative colorway.

04HIDDEN GEMS (DIAMONDS)

The RESERVE Echelon Iridescent features eight green-treated diamonds set at 12 o’clock on the dial, and 162 white diamonds embedded in the exposition caseback.

05FINISHING TOUCHES

The leather-textured storage box is accented by hidden gold foil on the bottom – a nod to the timepiece’s exposition caseback featuring 162 natural diamonds.

06RESERVATION PERIOD

Launching worldwide on June 3rd to our JBW community. A short window of opportunity to reserve this ultra-limited edition timepiece.

07FINAL DELIVERY

Estimated delivery will come 3-4 months after the reservation window closes.

Product Idea

The 46MM Echelon is given a transformative iridescent hue from a PVD plating process which results in a chameleonic and durable finish.

Diamonds & Swarvorskis

162 White Diamonds are a hidden gem on the caseback

162 White Diamonds
8 Green-Treated Diamonds
Geniune Diamond Certification
Individually Numbered

A number reserved for you, and only you. RESERVE releases are ultra limited edition, made once and archived. Upon making a reservation, customers are assigned a number that is individually engraved to the case side of the watch, marking the ownership of a singular style piece.

Packaging

The leather-textured storage box is accented by hidden gold foil on the bottom – a nod to the timepiece’s subtle gold details and custom caseback.

Story of GMT

RISE of the ECHELON
The RESERVE Echelon features a Ronda Swiss Z60 Chronograph movement with second and minute stopwatch functionality.

BROADENING THE EXPERIENCE OF TIME THROUGH A DIGITAL SPACE AT THE INTERSECTION OF INNOVATION, DESIGN & CURIOSITY.
With its limited availability and exceptional aesthetics, this watch is a unique opportunity for anyone who buys one to own something unprecedented.
The transformative hue and tonneau shape make the watch impossible to miss in the best way possible.

RESERVE ECHELON IRIDESCENT

162 Diamonds & 18k Gold-Plated

$0/mo WITH KLARNA

RESERVE NOW
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