The RESERVE Origin Story
To create a product within JBW that was extraordinary and ultra-limited edition, with the most unique and innovative features ever imagined by our design team.
For this RESERVE release, we turned to the iconic Echelon silhouette featuring a tonneau-shaped case and multi-link bracelet. JBW introduced the Echelon in 2019 and it quickly became a brand favorite, representing the next level of modern luxury timepieces.
Breaking boundaries in color exploration was the foundation of our first RESERVE product, and the RESERVE Echelon pushes that idea in a new direction. Using a state of the art PVD plating process which gives each piece a unique hue, we discovered a transformative colorway.
The RESERVE Echelon Iridescent features eight green-treated diamonds set at 12 o’clock on the dial, and 162 white diamonds embedded in the exposition caseback.
The leather-textured storage box is accented by hidden gold foil on the bottom – a nod to the timepiece’s exposition caseback featuring 162 natural diamonds.
Launching worldwide on June 3rd to our JBW community. A short window of opportunity to reserve this ultra-limited edition timepiece.
Estimated delivery will come 3-4 months after the reservation window closes.