END OF SEASON SURPLUS SALE | UP TO 70% OFF
SHINING OUR LIGHT ON JULY - READ MORE
EXPERIENCE +
COLLECTIONS +
MORE DIAMONDS, MORE SHINE

JBW enters into a new stage of luxury with the introduction of Platinum Series. Boasting three limited edition collections, each individually numbered & frosted with over 500 genuine diamonds, designed for an infinite shine. Each timepiece is relentlessly unique, using luxury materials like 18k gold and rhodium platings, genuine rubies and sapphires, Swiss movements, and exclusive Platinum Series packaging.

Influencers Trisha Rose and Moe City with the JBW PS Echelon and PS Olympa Influencers Trisha Rose and Moe City with the JBW PS Echelon and PS Olympa
Moe City with the JBW gold PS Echelon diamond watch Moe City with the JBW gold PS Echelon diamond watch
Trisha Rose with the JBW silver PS Echelon diamond watch Trisha Rose with the JBW silver PS Echelon diamond watch
Trisha Rose with the JBW silver Olympia diamond watch Trisha Rose with the JBW silver Olympia diamond watch
Influencers Trisha Rose and Moe City wearing our JBW gold Olympia and Echelon PS diamond watches Influencers Trisha Rose and Moe City wearing our JBW gold Olympia and Echelon PS diamond watches
Moe City sporting the silver JBW PS Echelon Moe City sporting the silver JBW PS Echelon

500+DIAMONDS

MEET THE ICONS

ECHELON PS

Freeze your collection with 570 genuine diamonds and a large radiant ruby crown.

EXCLUSIVE SALE — $1,999 SHOP NOW

OLYMPIA PS

Built for the elite, dripping in 510 genuine diamonds and 13 radiant blue sapphires or rubies.

EXCLUSIVE SALE — $1,699 SHOP NOW

JET SETTER PS

Keep your wrist heavy with 550 genuine diamonds and five timezones Swiss movements.

EXCLUSIVE SALE — $1,999 SHOP NOW
DISCOVER THE

COLLECTIONS

JET SETTER PS

550 DIAMONDS DISCOVER MORE

OLYMPIA PS

510 DIAMONDS, 13 SAPPHIRES DISCOVER MORE

OLYMPIA PS

510 DIAMONDS, 13 RUBIES DISCOVER MORE

ECHELON PS

570 DIAMONDS, 1 RUBY DISCOVER MORE

ECHELON PS

570 DIAMONDS, 1 RUBY DISCOVER MORE
AN ELITE

EXPERIENCE

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Dear JBW family,

As our country reacts to the impact of inequality of the Black community, this comes very difficult for me to write. As a founder of twelve years of JBW, my voice has always stood behind the product. And before I rushed to make a statement, I wanted to take the time and reflect. A time to make sure our community reads this and it reaches people who need to hear it with a perspective.

Our models, influencers, photographers, stylists, customers, buyers and in-house team are Black and are responsible for a major part of the growth and success of JBW. The birth of JBW was heavily inspired by the hip-hop community but, more importantly, the Black community has always welcomed me with open arms. As we grew, the support followed. And no matter how much we evolved as a brand, our African American consumers continued that support.

I am disgusted and upset with the injustices towards the Black community. I’d be lying if I said I can feel their pain — I simply can not. We all simply can not. I stand with those calling out the ingrained racism and violence towards the Black community. We have had enough.

I do not have the answers, but I do know that for JBW — it’s time to stand up, amplify our voice and fully support the Black community. We must listen, show compassion and never turn our backs on senseless brutality. As we reflect on the events that have taken place throughout the country, we will take time to figure out the best way we can further show our support.

My heart goes out to the family of George Floyd and to the countless others whose lives have been brutally and senselessly taken through acts of racism and injustice. #Blacklivesmatter

Amir Meghani, CEO & Co-Founder
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