Echelon PS

Jump ranks. A tonneau-shaped case and up to 570 genuine diamonds take the Echelon to the next level of luxury.

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Olympia PS

Ambition uncaged. A grid-shaped bezel and up to 510 genuine diamonds make the Olympia unforgettable.

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Mink PS

Stay timeless. The Mink is a limited edition heirloom with up to 505 genuine diamonds and an eccentric yet classic design.

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Jet Setter PS

A timepiece designed for boundless exploration. The Jet Setter boasts five time zone capabilities, up to 550 genuine diamonds, and uncompromising style.

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Heist PS

Guard your time. A striking square face and up to 545 diamonds make the Heist stand out in a crowd.

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Echelon PS 570 Diamonds &
1 Ruby
Olympia PS 510 Diamonds &
13 Rubies/Sapphires
Mink PS 505 Diamonds &
12 Rubies/Sapphires
Jet Setter PS 550 Diamonds
Heist PS 545 Diamonds

Timepieces made timeless. JBW ushers in a new era of luxury watches with the Platinum Series, the brand’s most extravagant family yet. An elevated extension of the core collections, the limited-edition designs feature over 500 genuine diamonds, precious gemstones, and Swiss Movements. Each Platinum Series watch is individually numbered and delivered in a luxe, exclusive Platinum Series storage box.

JBW at HOME — COMING SOON

The lap of luxury, delivered to your lap.

Platinum Experience

WHITE GLOVE DELIVERY

Time is on your side. Enjoy two-day shipping with our Concierge Service ready to assist along the way.

DESIGNED BY JBW

It’s in the finest details. The Platinum Series is exclusively designed by JBW in Dallas, Texas. Produced in limited quantities and individually numbered.

ELEVATED MATERIALS

More than 500 diamonds, precious gemstones, Swiss movements, and unforgettable aesthetics.

PACKAGING

An exclusively designed JBW timepiece collection, frosted in 500+ genuine diamonds.

LIFE IS A LUXURY SS21
PLAY
DIAMONDS SOLD SINCE 2008

12,725,122 Diamonds

ETHICALLY SOURCED

Ethically sourced from trusted mines in India

GUARANTEED GENUINE

Guaranteed genuine from the Earth, not the lab

CUT & CLARITY

Our diamonds are ‘I’ clarity with G-H color

HANDSELECTED

Each diamond is handselected by experts and individually set by hand

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