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Timeline

The Birth of the RESERVE Program

01Idea

To create a product within JBW that was ultra-limited edition, with the most unique features ever built by our design team.

02Jet Setter

We landed on launching with the Jet Setter, our most exclusive family within JBW. With over a decade of history in the brand, our design team was confident & curious about the possibilities.

03Color of Jewels

Breaking boundaries in color exploration was the foundation of the RESERVE product line. Never in our history have we set colored jewels on the full watch. We leaned on our partners at SWAROVSKI to source the highest quality colored crystals in the world, selecting from a spectrum of 100 jewel tones.

04Movement

The Jet Setter family runs on the highest grade Quartz movements from our partners in Switzerland –– RONDA. We selected their caliber 505.24H movement with GMT functionality & date display at 6H.

05Final Watch & Packaging Design

Led by our design director –– efrain villa & creative director –– hance taplin in collaboration with the creative team to complete artwork of the reserve gmt watch. Packaging design was essential in putting the final touches on the complete product experience.

06Reservation Period

Launching worldwide on 12.24 to our JBW community. A short window of opportunity to reserve this ultra-limited edition timepiece. Once the reservation period closes, we will not accept any inquiries.

07RESERVE Shipping Notification

The first 100 to secure the Emerald RESERVE will be sent their shipping confirmation by 12.28.

08Final Delivery

First 100 orders will ship starting December 28. RESERVE pre-orders will ship estimated May 2021.

Product Idea

Jet Setter GMT 46MM watch, adding colored jewels from Swarovski with an IP black plated foundation.

DIAMONDS SI Grade, Black
TOTAL JEWELS 1,065 Swarovskis & 23 Diamonds
GMT Swiss Movement Certified
GMT CAPABILITIES 24H Time & 2TZ
Diamonds & Swarvorskis

Full Swarovski Princess Cut & Black Diamonds Watch

SWAROVSKIS 618 PRINCESS 2X2MM
SWAROVSKIS 28 PRINCESS 1.5X1.5MM
SWAROVSKIS 419 ROUND 1MM
BLACK DIAMONDS 23 ROUND 1MM
Geniune Diamond Certification
Individually Numbered

A number reserved for you, and only you. RESERVE GMT owners get first access to an ultra-limited edition watch –– made once and never produced again. A once in a lifetime opportunity, and the first ever watch introduced into the RESERVE program. By making your reservation you will be assigned a number that is individually engraved to the case side of the watch, marking your ownership into RESERVE.

Packaging

Emerald color matched with a smooth leather paper surface, and black polyurethane leather interior. The RESERVE GMT packaging is as strong and bold as your timepiece.

Story of GMT

The GMT function allows you to set an additional time zone on your watch — a great function to have when traveling. The dial features two hour hands: one that displays the time at home, and the other the time at your destination. Now you can worry less on trying to figure out the time back at the office while traveling.

BROADENING THE EXPERIENCE OF TIME THROUGH A DIGITAL SPACE AT THE INTERSECTION OF INNOVATION, DESIGN & CURIOUSITY.
"One of the most eye-catching timepieces on offer."
"It doesn't get much bolder than JBW's new Jet Setter RESERVE GMT."
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