Up to 550 diamonds

RESERVE was born out of a desire to step out of the boundaries. To design a timepiece & shopping experience never seen before by JBW. A shopping experience that shifts the power of exclusivity into the hands of our clients. Our Jet Setter RESERVE GMT buyers get first access to this ultra-limited edition project. They'll be the first customers in and the only customers who come out with this timepiece — made once and never produced again. Thank you to our JBW team and customers for being part of this history-making journey.
The Birth of the RESERVE Program
To create a product within JBW that was ultra-limited edition, with the most unique features ever built by our design team.
We landed on launching with the Jet Setter, our most exclusive family within JBW. With over a decade of history in the brand, our design team was confident & curious about the possibilities.
Breaking boundaries in color exploration was the foundation of the RESERVE product line. Never in our history have we set colored jewels on the full watch. We leaned on our partners at SWAROVSKI to source the highest quality colored crystals in the world, selecting from a spectrum of 100 jewel tones.
The Jet Setter family runs on the highest grade Quartz movements from our partners in Switzerland –– RONDA. We selected their caliber 505.24H movement with GMT functionality & date display at 6H.
Led by our design director –– efrain villa & creative director –– hance taplin in collaboration with the creative team to complete artwork of the reserve gmt watch. Packaging design was essential in putting the final touches on the complete product experience.
Launching worldwide on 12.24 to our JBW community. A short window of opportunity to reserve this ultra-limited edition timepiece. Once the reservation period closes, we will not accept any inquiries.
The first 100 to secure the Emerald RESERVE will be sent their shipping confirmation by 12.28.
First 100 orders will ship starting December 28. RESERVE pre-orders will ship estimated May 2021.
Jet Setter GMT 46MM watch, adding colored jewels from Swarovski with an IP black plated foundation.
Full Swarovski Princess Cut & Black Diamonds Watch


A number reserved for you, and only you. RESERVE GMT owners get first access to an ultra-limited edition watch –– made once and never produced again. A once in a lifetime opportunity, and the first ever watch introduced into the RESERVE program. By making your reservation you will be assigned a number that is individually engraved to the case side of the watch, marking your ownership into RESERVE.
Emerald color matched with a smooth leather paper surface, and black polyurethane leather interior. The RESERVE GMT packaging is as strong and bold as your timepiece.
The GMT function allows you to set an additional time zone on your watch — a great function to have when traveling. The dial features two hour hands: one that displays the time at home, and the other the time at your destination. Now you can worry less on trying to figure out the time back at the office while traveling.
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STACK THE SAVINGS
HOLIDAY EDITION
ANY GOLD TAG TIMEPIECE
(AUTO-APPLIED AT CHECKOUT)
TO USE BETWEEN
12/24 - 12/31
Spend up to $500 and get $25 "JBW Cash"
Spend $500 or more and get $50 "JBW Cash"
Stack the Savings promo codes cannot be combined with other promo codes. Promo codes, VIP Pricing, sale prices, and promotions are limited time only and subject to end or change at anytime.
JBW Cash is an electronic promo code card with expiration date. It is not legal tender and has no actual cash value. It is only valid on qualifying purchases at JBW.com.
Order any timepiece or accessory (excludes gift cards) between 12/4/20 and 12/23/20 and get up to $50 back in the form of "JBW Cash". Spend up to $500 and get $25 "JBW Cash". Spend $500 or more and get $50 "JBW Cash". The "JBW Cash" is earned on the amount of customer purchases after all applicable discounts are applied and before tax, duties, shipping, and other fees are imposed. Fraud orders, returned orders, or cancelled orders will not be eligible to receive JBW Cash.
You will be sent your JBW Cash to the email address listed on the order by 12/24/20. Please check your spam folder if you haven't received by 12/24/20. If you still haven't received, please contact us at support@jbw.com.
You must redeem JBW Cash no later than 12/31/20 or else the balance will expire. JBW Cash can only be redeemed on order subtotal of timepieces or accessories (excludes gift cards). On the order checkout screen, there will be a place you can enter your unique JBW Cash (electronic gift card) number.
If you already spent your JBW Cash, you'll get a refund in the form of your original payment, minus the amount of JBW Cash you applied.
Yes, we will return the value of the JBW Cash to you as an electronic gift card valid for 30 days from the date of your return.


YOUR OFFER ACCESS
JET SETTER BOGO DEAL:
USE CODE: CMBOGOFREE BANGLE WITH WOMEN’S TIMEPIECE:
CHOOSE ON CART PAGE$50 OFF ANY VIP TIMEPIECE:
USE CODE: CMV50$50% OFF GOLD TAG DEALS:
USE CODE: CMG50$100 OFF PLATINUM SERIES:
USE CODE: CMP100ONE CODE PER ORDER
MULTIPLE ORDERS ALLOWED.
As our country reacts to the impact of inequality of the Black community, this comes very difficult for me to write. As a founder of twelve years of JBW, my voice has always stood behind the product. And before I rushed to make a statement, I wanted to take the time and reflect. A time to make sure our community reads this and it reaches people who need to hear it with a perspective.
Our models, influencers, photographers, stylists, customers, buyers and in-house team are Black and are responsible for a major part of the growth and success of JBW. The birth of JBW was heavily inspired by the hip-hop community but, more importantly, the Black community has always welcomed me with open arms. As we grew, the support followed. And no matter how much we evolved as a brand, our African American consumers continued that support.
I am disgusted and upset with the injustices towards the Black community. I’d be lying if I said I can feel their pain — I simply can not. We all simply can not. I stand with those calling out the ingrained racism and violence towards the Black community. We have had enough.
I do not have the answers, but I do know that for JBW — it’s time to stand up, amplify our voice and fully support the Black community. We must listen, show compassion and never turn our backs on senseless brutality. As we reflect on the events that have taken place throughout the country, we will take time to figure out the best way we can further show our support.
My heart goes out to the family of George Floyd and to the countless others whose lives have been brutally and senselessly taken through acts of racism and injustice. #Blacklivesmatter
