The Birth of the RESERVE Program
To create a product within JBW that was ultra-limited edition, with the most unique features ever built by our design team.
We landed on launching with the Jet Setter, our most exclusive family within JBW. With over a decade of history in the brand, our design team was confident & curious about the possibilities.
Breaking boundaries in color exploration was the foundation of the RESERVE product line. Never in our history have we set colored jewels on the full watch. We leaned on our partners at SWAROVSKI to source the highest quality colored crystals in the world, selecting from a spectrum of 100 jewel tones.
The Jet Setter family runs on the highest grade Quartz movements from our partners in Switzerland –– RONDA. We selected their caliber 505.24H movement with GMT functionality & date display at 6H.
Led by our design director –– efrain villa & creative director –– hance taplin in collaboration with the creative team to complete artwork of the reserve gmt watch. Packaging design was essential in putting the final touches on the complete product experience.
Launching worldwide on 12.24 to our JBW community. A short window of opportunity to reserve this ultra-limited edition timepiece. Once the reservation period closes, we will not accept any inquiries.
The first 100 to secure the Emerald RESERVE will be sent their shipping confirmation by 12.28.
First 100 orders will ship starting December 28. RESERVE pre-orders will ship estimated May 2021.