The RESERVE Origin Story
To create a product within JBW that was ultra-limited edition, with the most unique features ever built by our design team.
We started with the Jet Setter, a signature collection by JBW. With over a decade of history in the brand, our design team was confident & curious about the possibilities.
Breaking boundaries in color exploration was the foundation of our first RESERVE product, and the RESERVE Amethyst is the next step in that aesthetic journey, featuring 1065 purple Preciosa crystals.
Fine gems are an integral part of JBW’s brand DNA. The RESERVE Amethyst features 23 round black diamonds to balance the vibrant hue of its crystals.