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RESERVE NOW

Change is the
Only Constant.

RENEW ROYALTY

Timeline

The RESERVE Origin Story

01IDEA

To create a product within JBW that was ultra-limited edition, with the most unique features ever built by our design team.

02Jet Setter

We started with the Jet Setter, a signature collection by JBW. With over a decade of history in the brand, our design team was confident & curious about the possibilities.

03AMETHYST

Breaking boundaries in color exploration was the foundation of our first RESERVE product, and the RESERVE Amethyst is the next step in that aesthetic journey, featuring 1065 purple Preciosa crystals.

04DIAMONDS

Fine gems are an integral part of JBW’s brand DNA. The RESERVE Amethyst features 23 round black diamonds to balance the vibrant hue of its crystals.

Product Idea

We wanted to transform a classic silhouette by covering it completely with crystals in a hue that represents royalty, confidence, and individuality.

DIAMONDS 23 black diamonds
CRYSTALS 1065 purple Preciosa crystals
GMT Ronda Swiss Movement
12 hour time, GMT & date FUNCTIONS
Diamonds & Preciosa Crystals

Full Preciosa Princess Cut & Black Diamonds Watch

618 PRINCESS 2X2MM PRECIOSAS
28 PRINCESS 1.5X1.5MM PRECIOSAS
419 ROUND 1MM PRECIOSAS
23 ROUND 1MM BLACK DIAMOND
Geniune Diamond Certification
Individually Numbered

A number reserved for you, and only you. RESERVE releases are ultra limited edition, produced once and archived. Customers are assigned a number that is individually engraved to the case side of the watch, marking the ownership of a singular style piece.

Packaging

The leather-textured storage box is accented by hidden gold foil on the bottom.

Functionality

The GMT function allows you to set an additional time zone on your watch — perfect for those on the go, hence the Jet Setter’s name. The dial features two hour hands: one that displays the time at home, and the other the time at your destination.

BROADENING THE EXPERIENCE OF TIME THROUGH A DIGITAL SPACE AT THE INTERSECTION OF INNOVATION, DESIGN & CURIOSITY.
It doesn’t get much bolder than JBW’s new Jet Setter RESERVE GMT.
One of the most eye-catching timepieces on offer.

RESERVE AMETHYST

23 diamonds & 1065 Preciosa crystals
$795

$67/mo WITH KLARNA

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