PressJune 01, 2021
JBW in GQ
"This new limited edition timepiece from JBW is the ultimate statement watch."
With 23 black diamonds, over 1,000 Swarovski crystals and a custom-engraved case, this limited-edition is as bold as the guy who wears it.
As long as there have been watches – like, since way back in the day when watches came on pocket chains – they’ve been about more than telling time. Now, in the era of smartphones, where the precise time on every continent is available at a glance (along with a lot of thirsty TikTok content and every season of The Office), the real value of a luxury watch is more evident than ever. You can’t use your watch to FaceTime with your cousin in San Diego, but it does something much more important: more than anything else in your wardrobe, a watch makes a statement about who you are, what you value and where you’re going in life. And as statements go, it doesn’t get much bolder than JBW’s new Jet Setter RESERVE GMT. In addition to its spectacularly bejeweled case, the Jet Setter RESERVE GMT is an ultra limited-edition, reserved for a small number of buyers and never to be reproduced. That means your watch, engraved with its own specific number, will be yours and yours alone. Sort of like a diamond-studded fingerprint.