Sukii Baby for JBW x Luar Atmosphere — the multidisciplinary artist who built her way and her world from scratch. A meeting of vision, bound by the belief that time isn't just something you track. It's something you own.

Sukii Baby never set out to land an album cover. She was chasing a billboard, actually. One image to mark a new chapter, and then the door opened wider. “I ended up getting a whole album cover for, like, one of the biggest artists ever to exist in our generation,” she says, still a little stunned by the reach of Her Loss, a collaboration album from Drake and 21 Savage, and everything that followed. The moment felt wholesome and heavy at once. It was an honor and a responsibility. It was visibility and representation. For many people, it was an introduction to someone they had never seen, and a reminder that difference can stand at the center of culture without being reduced to a label.

When she talks about timing, she talks about alignment, not clocks. “Arriving on time, like, unintentionally,” she laughs, describing how the right moment can meet you mid-stride. She grew up between Southwest Houston and Iwakuni in Yamaguchi Prefecture. “Southwest Houston and Southwest Japan,” she says. Both places felt very country. Rice fields lived next to weekends at orchards. Curiosity was a family habit. Her mother modeled everyday scholarship: finding something new and learning something new. Her father spoke in blunt little truths that stick. When she struggled to fit into kids’ ideas of beauty and cool, he told her, “Maybe you go and blossom when you’re older.” She kept that line close. He was right.

Her path reads like a slow burn because it is one. Think accumulation, not sprint. She was a first-chair clarinet kid who wanted to play the flute. A motion-graphics and animation student who learned storyboarding and structure. A post-production assistant who stood behind the camera before she ever stepped in front of it. A Twitch streamer who taught and tinkered long before most people noticed. The headline wins are easy to list. What she loves are the durable lessons buried in everything that did not go perfectly. “All my failures racked up to be something positive,” she says. “Those were still tools under my belt.” The point is about practicing and collecting skills, and there is a part that you cannot teach: the experience of being a person the world cannot categorize at first sight.

Her craft did not start in front of a lens. She studied architecture, then transitioned into interior design, followed by animation and motion graphics, where storyboards taught her how to build a scene. She wired shoots and carried them through post: hair, makeup, wardrobe, camera rigs, editing. She spent six years on Twitch teaching and tinkering, and even watched students take off using skills they learned in her streams. In the margins, she made hand-painted nails that went viral day after day. The through line is teaching. She wants to turn that curiosity into a public classroom on National Geographic or the Travel Channel, using it to spotlight small islands that are disappearing along with the cultures that inhabit them.

Suki knows what it means to be the only mixed person in her family and to carry the quiet scrutiny that follows a face people have not learned how to read. She is Black and Japanese. She also knows the power of showing up anyway because it widens the room for whoever comes next. “A lot of people are silent supporters,” she says. They watch you grow without comment until they are ready to admit they have been there the whole time. What she asks in return is simple. Open up. Ask a name. Learn without objectifying. “Everybody is in a rush. Everybody wants to be mad. Everybody wants to look like this person, be like that person,” she says. Respect and curiosity are the antidote. They turn difference into a lesson, not a spectacle. She's seen that kind of purposeful representation before, and it shaped her understanding of what's possible.

That patience has changed her sense of pace in the last few years. Friends call it her Saturn return. “Life has really been yanking me on the cheek,” she says. In the tug of all that change, she learned how to sit still without quitting. It is a new skill. Hold space for work. Hold space for breath. Choose the next right move. “This is the first time I can actually be here and just sit,” she admits. Then she smiles and reminds you she is still a builder. The to-learn list is pure tinkerer poetry. Disassemble a car engine and reassemble it. Get into welding. Get back fully into arts and crafts. Finally release the press-on nails line her community has asked for since she was a teenager. Hair care sits on the bench too, with trial-and-error recipes, old-school staples, and the quiet satisfaction of sharing a fix that works. None of this is trend chasing. It is curiosity turning into know-how she can pass along.

All of that folds into the advice she gives younger readers and older readers who feel late. Start early if you can. “The earlier that you start, you have all those years under you,” she says. If you did not start early, start now. Be yourself, even when people don’t understand you yet. Be kind to the person you are becoming. “You’re going to go through so many lessons in your life,” she says. “Be nice to yourself, go hard, but like… don’t whack yourself over the head with a brick just because something didn’t work out.” Try new things. Go out. Make friends. Your crowd will meet you on the way. She is not soft on the world. It can be “eat or be eaten,” she shrugs. That is precisely why grace matters. Give it to others. Give it back to yourself.

Her sense of being right on time is not about perfect punctuality. It is more of a readiness, an openness even. The album cover arrived because the ground was already poured: late nights teaching on Twitch, semesters spent learning storyboards and motion, showing up on other people’s sets before she ever faced the camera. The following chapters will come the same way, through steady making and sharing what she knows. You can see it in her day-to-day. She’s learning to sit and make space for the work, and she’s using that time to delve deeply into specific projects. The watch on her wrist fits that rhythm. It is a small tool that keeps the pace honest while she learns to weld, pulls apart a car engine, edits a clip, or mixes a hair recipe for a friend. Presence over performance, for her, is practical-fewer commitments with better-made intentions.

All of this explains the effortless glamour Suki carries. The smile. The posture. The sense that she could front a campaign and fix the lighting rig between takes. What remains is sturdier. A craftsperson’s respect for process. A teacher’s patience with people learning in public. A traveler’s curiosity for the world’s details. She is still that kid from two Southwests, half orchards and half freeways, who learned that difference is not a detour and not a pit stop. When the right mile marker appears, billboard or album cover, or something she cannot name yet, she will be there. Unhurried.

CREDITS

BRAND DIRECTION - Kendall Falcon
CREATIVE DIRECTION - Jessi Jackson
ART DIRECTION - Jessi Jackson in collaboration with Raul Lopez
CAMPAIGN DESIGN - Jonathan Lucio
PRODUCT DESIGN - Efrain Villa and Michael French
PHOTOGRAPHER - Claudio Robles
STYLING - Keyla Exclusia
HAIR - Jadis Jolie
MAKEUP - Will Metivier
TALENT - Sukii Baby
PRODUCTION - Kaylee Phelps

Explore Atmosphere Collection